The Yoast Analytics plugin lets you easily connect your website to Google Analytics and keep track of all your site traffic and key metrics in real-time.
The startup scene has continued to thrive post-pandemic. With more competition than ever before, small business leaders are constantly looking for new audience-gripping tactics that will keep their consumers engaged in a global online sphere. In fact, on the back of Covid-19’s push for digitalization, addressing a new, global online audience has become one of […]
Running a business can be tough, especially when it comes to things like marketing. But setting up a Google My Business profile is a very simple thing that can help you to make a big difference in the number of leads your business gets. Google My Business marketing has become a modern-day necessity for businesses […]
Right video. Wrong channel. It’s a problem plaguing plenty of brands that don’t take the time to think about or map out their video distribution strategies upfront. Let’s say you produce an educational video that’s just in-depth enough to whet viewers’ appetites. That’s terrific, but you can’t just push it out on every social media […]
Since the pandemic began, businesses of all shapes and sizes have scrambled to adapt to the “new normal.” One aspect of business that workforce changes have greatly impacted is business-to-business (B2B) marketing. With employees working remotely and customers staying home, traditional marketing strategies like billboards and events are no longer as effective. This blog post […]
Talking about why your audience should take a trip to the Maldives is fairly easy. Barring the budget constraints, they need very little convincing. So is explaining the difference two bookcases – even if you have to go into details about manufacturing processes and materials, they already know the basics of a bookcase, so you’ve […]
It’s no secret that link building is one of the most important aspects of SEO. In fact, it’s often cited as one of the most important factors for high search engine rankings. But what about small businesses? Do they still need to invest in link building tactics? The answer is a resounding “YES!” This article […]
Since its beginnings as a simple photo app, Instagram has become one of the most popular social media platforms over the last years, and it still keeps growing, with more than one billion active users. This is probably why this social network has gained a place among the most effective marketing channels, especially when it […]
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